Blue Ridge Parkway

Vision and Values

Our communities are facing the challenges of a growing State

As more people find their next opportunity here, weather patterns change, and our position on the eastern seaboard puts more of our neighbors at risk, we must act quickly to protect and restore critical land and water resources.

Our Strategic Vision is to

• Conserve land for individual and community health

• Build more resilient human and natural communities

• Change the culture and practice of conservation

Our Core Values

Leading with our core values, we work alongside communities and other stakeholders to protect and restore our shared land and water resources.

collaboration

We partner across sectors to both share and learn in ways that enhance all our strengths.

boldness

We make things better by first being better. We accept uncertainty and risk as the price of leading.

inclusiveness

We embrace differing views and experiences as contributing to the health of the whole.

compassion

We open our hearts to all peoples' unique perspectives and encourage them to do the same.

authenticity

North Carolina's state motto, esse quam videri, translates as "to be, rather than to seem." We strive to embody our core values, admit when we fall short and address our shortcomings with honesty and determination.

openness

We seek to understand situations more fully; we share what information we have as a trusted partner within and outside our team so that all can contribute to solutions.

curiosity

We seek to continually improve our work and relationships by asking questions and listening deeply.

Get curious. Learn how we use conservation to build resilient, just communities.